What people don't know about Direct Mail:
- A study from the U.S. Postal Service recorded that only 1.8% of household waste is from advertising direct mail messages and catalogues.
- Direct-mail accounts for only 2.4 percent of landfill waste
- 54.7 percent of all paper in the U.S. is currently recycled.
- The printing industry - and direct mail - actually saves trees. 60% of America's forested lands are in private hands. Growing trees is an INCENTIVE to keep the land rather than to sell it for development.